Creating a high-caliber rodeo production business has been a life long dream of professional rodeo cowboy Jim Lawrence. This dream has been realized after years of fine-tuning bucking stock bloodlines and a life-time of observation and participation in rodeos of all caliber, from professional level down to the grass roots and high school level.

Today Prime Time Rodeos is a family run business that is proud of its reputation among cowboys and committees alike. By implementing a season long series with exceptional rewards, the Prime Time Rodeo Tour ensures that the most capable and consistent cowboys and cowgirls compete at their rodeos. In its 10th year of producing rodeos, bull ridings and rough stock events Prime Time Rodeos Inc. has become synonymous with rodeo excellence.

Congratulations on 2008 accomplishments:

Prime Time Rodeo's Bull Mainline Motors voted CCA bull of the year and bull of the finals.

Prime Time Rodeo's Saddle Bronc Horse

Devil in Disguise was voted by the cowboys to be the 2007 Horse of the Year in CCA.